LEGO x Sanrio Partnership Confirmed for 2027, Hello Kitty & Friends Incoming

LEGO has officially partnered with Sanrio, the company behind Hello Kitty and her pals. This means we're finally getting LEGO sets featuring these iconic characters, but don't get too excited just yet. They're slated for a 2027 release. Your wallet can breathe easy for now, but start mentally preparing for a wave of cute, colourful bricks.

A teaser video showed Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll emerging from the classic LEGO paper bag. While specific set details are still under wraps, a new Sanrio theme page on the LEGO website features a calendar hinting at future reveals. Mark your calendars for October 14th for Pompompurin, October 16th for a potential Pochaco football set, and October 31st for Kuromi. We can also expect some Hello Kitty themed reveals around October 21st, possibly related to her 'apples' measurement. The sheer potential for minifigures alone is enough to make any Sanrio fan giddy. Imagine Kuromi and Tuxedo Sam in brick form.

This move into the Sanrio universe is a bold one for LEGO, tapping into a massive global fanbase that spans generations. It’s not just about kids either; Hello Kitty has a significant adult following. The combination of LEGO’s building system and Sanrio’s beloved characters could be a recipe for some truly unique and desirable sets. We're expecting vibrant colour palettes and playful designs that capture the essence of each character. The LEGO Group has a history of successful partnerships, and this one feels like it has huge potential to capture hearts and display shelves alike. The biggest question now is how LEGO will translate these distinct characters into the brick-built format, and what kind of play features or display models we can expect. Given the character designs, it’s likely we’ll see a mix of character buildables and perhaps some smaller, diorama-style sets.

Official Indian pricing hasn't been announced yet. No Indian stores have listed these sets, so we'll have to wait for the global launch and then expect a 4–6 week lag for availability in India. If these sets were to launch in India at a similar price point to other licensed themes, it would likely cost about the same as 15 months of Spotify Premium. Keep an eye on LEGO.in and Toycra for updates. Code ABHINAV12 takes 12% off full-price sets at Toycra, minimum order ₹500.

The anticipation for 2027 is real. This partnership opens up a whole new world of possibilities for LEGO, and we're eager to see what they unveil.

Verdict: WAIT — check prices at LEGO.in and Toycra before pulling the trigger.

On that bombshell, bubyee.